Start Bio Solutions was founded in the early 2000’s after seeing a lack of cleaning products for the pet industry when they were caring for their very beloved Border Collie whom became incontinent. In 2008, they decided to focus their attention on:

"Creating a stronger, more effective (and Australian made) product that offered an all-in-one solution to urine stains and odours that could be used across multiple industries".

Since urineFREE was launched, we have proudly become Australia’s leading urine stain & odour remover with thousands of happy Australian customers.

Whilst competitor pet products offer different labels such as cat, kitten, dog & puppy, we knew urine is… well… urine! There is no difference between animal and human, and we wanted to offer our customers a product they could use in and around the household, and not just for their pet’s mishaps.

Our mission: For every Australian home to be a little more toxic free.

As a small family business we pride ourselves on delivering our customers with the best products on the market, but we believe we need to offer more than just that. Through our many years of experience we can offer a range of helpful resources, how to use instructions & videos, and helpful tips & articles.

To complement our range, in 2010 we launched the popular BackyardFRESH to help people with those pesky outdoor smells.

After feeling like we now had all your urine stains and odour problems covered, we started thinking of ways we could help prevent these stains from actually happening in the first place! So in 2016, protectME was founded — a safe, non toxic, eco-friendly fabric protector to stain proof your life!

As a family with 3 young kids (and one still toilet training) and pets (always toilet training), we understand how busy life can be and how you just want cleaning products that work and are safe to use around your loved ones and for the planet. We’ve done that research for you and we are very proud of our products. We know you will be too.

Our commitment to you and your family

  • All in one product - urineFREE is a powerful urine stain AND smell remover. It works on all types of urine, whether pet or human.
  • Environmentally friendly and biodegradable product, safe for your family and pets.
  • Money back guarantee - If you’re not 100% happy with the product, we will give you your money back (guaranteed)!
  • No allergy warnings so it’s perfect for allergy sufferers.
  • We are a conscious business because we care about the environment and your health, so our products are non-toxic and safe to use around your family and pet
  • No animal testing or animal products used in production (cruelty free and vegan).
  • A commitment to lowering our impact on the planet with fully recyclable packaging (and a strong desire to keep improving as we go).